The Row Bags: Common Questions Answered
Below are the questions that recur most about the row bags, answered with only what can be verified. Treat every price here as an observed 2026 market price recorded in September of that year rather than an official price list, because the brand publishes none. Where something is reported but unconfirmed, it is flagged as such rather than smoothed over. Any number sourced from a resale report is observed market behaviour, and not investment advice. Bags only, here: ready-to-wear and footwear sit outside the scope. Claims that circulate widely but cannot be checked have been left out.
Who owns The Row, and where does production happen?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the company is based in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. Savile Row in London gives the name. Production is in Italy, and Made in Italy appears on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, which means claims about specific tanneries cannot be checked. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why are the bags left without a logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Recognition runs on silhouette, proportion and construction instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Since the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What is the price range for a The Row bag?
Since the brand publishes no price list, every figure here is an observed 2026 market price rather than an official one. Observed row prices spanned from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. On the same silhouette, suede is consistently dearer than calfskin. Since retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.
| Band | 2026 observed range | Models in this band |
|---|---|---|
| Entry level | $590 up to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550–$3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| High end | $3,600 to $6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede premium | Varies by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux been discontinued?
The brand alone knows, and it has said nothing. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued is widely reported, though the brand has never officially confirmed it. Keep the two apart: treating them as one is not supported by the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. It remains unresolved, not settled.
How does the Soft Margaux differ from the Margaux?
Treating it as a rename is wrong: the Soft Margaux is a reworking. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was recorded at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Sources mention a Soft Margaux 15 at about $4,700; that number is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
Take the number to mean width in inches; it is neither a size tier nor a series code. The same rule works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. N/S or E/W in a name indicates orientation, not dimension. Knowing both conventions tells you most of what you need before seeing the bag.
What should I check to authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Instead, authentication is physical. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication are what sources recommend.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Stitching of even density, with clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Brushed or matte hardware and a precise action on closing
- A shape that holds when the bag is empty
How well do The Row bags hold value on resale?
Judged by observed market behaviour they have, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report placed the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner applied only occasionally. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.